ENTICE SHOPPERS DURING SLOW SEASON
During the lazy summer months, shoppers trade in their keyboards and computers for shades and sunblock. Summertime means vacation time, and that typically isn’t the best news for ecommerce sites.
Online shoppers tend to spend less in the summer, with July being the slowest month of the year for ecommerce activity. Compared to the peak of online shopping during December, ecommerce activity drops as much as 30 percent in the summer months.
To cope with this slump in summertime sales, here are some strategies you can leverage for your ecommerce stores and marketing campaigns to help promote your brand and entice shoppers during this typically slow season.