A/B Testing: How It Lies, And How To Drive Improvement (Recorded Webinar)

A/B testing is a powerful way to take the guesswork out of website optimization and see what performs best. However, A/B testing is only valuable if you understand how to use it properly.

WATCH A REPLAY OF OUR WEBINAR ON A/B TESTING

Join WP Engine Founder and CTO Jason Cohen to view a webinar on A/B testing about:

• Why tools that show “statistical significance” are often wrong, and how you can correct it
• Why you get statistically significant false positives
• How to use insights from Google Analytics to drive A/B tests
• What elements of your marketing campaigns should be A/B tested

Watch the webinar “How A/B Tests Lie To Us, And How To Drive Genuine Improvement.”