Digital marketing is never static. That’s where Velocitize comes as a handy asset. A publication dedicated to informing you about today’s digital landscape, Velocitize keeps you in the know with all the trends in marketing today. Here’s this month’s recap of articles to help fuel your digital success.
Read on for insights covering how to create content that works for mobile, creative ways to apply open source thinking, the essential elements of agile marketing, and more.
A FRAMEWORK FOR DATA-DRIVEN AGILE CONTENT STRATEGY
In a world where content, not home pages, are shared, you might be wondering what it means to have a successful content marketing strategy. This article by Jason Cohen will equip you with what you need to know about creating quality content that increases your bottom line and raises brand awareness. You’ll learn about a framework for executing content intelligently, what metrics you should be tracking, how to focus and improve, and how to connect the dots with an “agile approach.”
Q&A WITH INTUIT CMO LUCAS WATSON: TECHNOLOGY MAKES INTUIT MARKETING LESS TAXING
Whew…hopefully you got your taxes turned in last month. You might have used software like TurboTax or QuickBooks to complete them. Intuit, the maker of both of the aforementioned software applications has recently been innovating with new tools, like machine learning and VR as integrations within their software. In this interview with Intuit, read about the purpose of these new technologies, including how personalization plays a factor and how these innovations could be a game-changer in the digital landscape.
HOW RED HAT IS SHINING A LIGHT ON OPEN SOURCE PROJECTS YOU’D NEVER IMAGINE
Red Hat, a software company that aims to rapidly innovate in open source technology, has recently launched a video project called “Open Source Stories.” Shining a light on stories and people behind open source technology, read on for some examples of interesting ways to apply open source thinking.
THE 4 ESSENTIAL ELEMENTS OF AGILE MARKETING
You might be wondering what it means to take an agile approach to marketing. Although it might seem complicated, it’s actually quite straightforward — it’s an approach borrowed from software development which emphasizes speed, flexibility, measurement, and experimentation over lengthy timeframes and big launches. Still not clear enough? Read on to learn about some concrete examples of what it means to take an agile approach as a marketer.
THE MEDIUM MATTERS: HOW TO CREATE CONTENT THAT WORKS FOR MOBILE
Did you know that 50 percent of web searches are done on mobile devices? What this means for content creators is that it’s time to consider meeting the requirements of small screens. To make the mobile experience the best experience for users and readers, read on for some useful tips, including why you might consider Google’s AMP.
LIVING IN A MOBILE WORLD: INTERVIEW WITH GOOGLE’S PAUL BAKAUS ON AMP
Speaking of mobile and AMP, Velocitize recently interviewed Google’s Paul Bakaus to learn more about the speed benefits and future of the project. If looking to learn more about AMP and its implications and benefits, this article is for you. Learn about how AMP works for WordPress, how it’s targeting new verticals, why it’s not a content distribution platform and more.
Stay tuned for more from Velocitize.com!
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