Collaboration and Compliance: Guarding Marketing Data
As a marketer, it’s your responsibility to safeguard data about your clients and ensuring that your data collection methods adhere to compliance mandates. Velocitize covers the changing information landscape and risk management in the age of the Internet of Things.
How To Build a New Media Model
The current media model is going through another big shift and organizations need to look for new opportunities, collaboration, and innovation. Velocitize covers June Cohen’s talk at a forum organized by Reinvent and hosted by CapGemini’s Applied Innovation Exchange.
Philadelphia and Tide Win the Super Bowl, Emotion and Causes Rule
Star-studded commercials, driving causes, and emotional appeals played a big part in this year’s four-hour-long football phenomenon.
Winter Olympics Ratings Go Cold, But the Ad Trends Are Hot
Ratings may have faltered during the Olympics, but the 2 week slate of events is still one of the best opportunities for reaching mass audiences on TV. Take a look at 3 of the biggest emerging trends among advertisers during the Olympics broadcasts.
To keep up with how to fuel your digital success, visit Velocitize!
Alyssa is a Content Specialist at WP Engine. If she’s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.
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