Digital marketing is never static. That’s where Velocitize comes as a handy asset. A publication dedicated to informing you about today’s digital landscape, Velocitize keeps you in the know with all the trends in marketing today. Here’s this month’s recap of articles that can help fuel your digital success.
Read on for the latest on marketing to developers, the secret to Freshbooks’ success, how to work with and not against machine learning and more!
Don’t Market to Developers, Just Share Your APIs
In this Q&A, Bob Lord, IBM’s Chief Digital Officer, talks about the careful, nontraditional way to market to developers, the need for a technical foundation in marketing, cognitive developers in marketing and more!
For Open Source, The Sky Is Definitely Not The Limit
President and founder of Little Rock Point, J.J. Toothman, talks about the benefit of open-source software, the endless possibilities for creativity and innovation within open-source, and how open-source has played a vital role in NASA’s digital strategy.
How FreshBooks uses content to drive online B2B sales
Freshbooks has paved the way for the marketing of B2B software. Learn about how they have used content marketing as a sales force rather than simply as a way of building brand awareness.
How digital agencies can stay competitive during the machine learning era
In this day and age, it’s not smart to have your digital agency go head to head with machines. Instead, fully understand what machine learning, the kind of tools to utilize, and how to use it to your advantage.
What Marketers Can Learn from Software development
The relatively recent entanglement of marketing and technology has left many perplexed. Vlad Lokshin and Sergey Kisly of DarwinApps talk about the intersections, what place open source has, and the art of agile marketing.
To keep up with how to fuel your digital success, visit Velocitize!
Leave a Reply