Diversity in Business: CEOs Talk About the Importance of Inclusivity in Marketing
Six CEOs discussed the role of diversity in tech and advertising on a panel titled “CEO Action for Diversity and Inclusion” at Adweek in New York. Each executive spoke about how their company is embracing diversity and inclusion, and how every company can make it a priority.
BE HONEST: 4 STEPS TO CONTENT THAT CONNECTS
Building emotional bonds with your audience is absolutely essential for content success. If you don’t first establish an emotional connection, the other elements of your content will not matter much to consumers. Velocitize shares four key approaches that brands can incorporate into content strategies to build stronger emotional connections with their audiences.
Transparency in the Age of Big Data
Guillermo Ortiz, the founder of Geek Powered Studios, shares his thoughts on transparency and how the ever-increasing amount of data available prevents both a challenge and great opportunity.
“Permissive Culture” and Collaboration: Open Innovation at Work
Open innovation is greatly benefitting organizations by helping deliver better results, reduce silos, and more. Here are a few practical recommendations for how you can harness open innovation and integrate it into your organization.
3 Brand Insights to Generate Stronger Content Marketing
Alyssa is a Content Specialist at WP Engine. If she’s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.
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