Your ecommerce store might be making incredible revenue, but have you done all you can to max out sales? Shopping cart abandonment, an occasion where the consumer adds a product to cart but never completes the purchase, is likely to be costing your ecommerce store. In fact, 68 percent of all shopping instances end with an abandoned cart.
Here’s what you can do about it so you’re not missing out on potential revenue…
How to Reduce Shopping Cart Abandonment Rates
To tackle customers leaving their cart, there are some preventative measures you can take with your ecommerce store. Have you thought about offering free shipping? Does your ecommerce store have a “save for later” feature? What about displaying security badges?
In this white paper, take a look at 11 tips to help reduce your ecommerce store’s shopping cart abandonment rate, and ultimately, improve the overall online shopping experience.
DOWNLOAD NOW: 11 ECOMMERCE TIPS TO REDUCE SHOPPING CART ABANDONMENT
Studies show that around 63 percent of cart abandonment instances should be recoverable. An add-to-cart means there was an express of interest in your product, but something halted the process. Therefore, an abandoned cart should be seen as an opportunity to make a sale.
Download the white paper now to learn about what causes shopping cart abandonment and the steps you can take to reduce it to drive more revenue to your ecommerce store.
A photography and art enthusiast, in her spare time she enjoys traveling, practicing yoga, designing items for her craft store, and trying new cooking recipes. Follow her on Twitter
Cool, thank you very much for sharing this information. This is a very good selection of online stores.
Fantastic post Darcy!! It’s shocking that 68% of carts end up abandoned! Any thoughts on how to address the customers who abandon because shipping is not free – besides offering “Free shipping” because for small companies paying for the shipping reduces the margin.
Thanks David! I think the main concern with shipping costs is when it comes out higher than expected. This is a big issue with heavier items, like furniture, whose shipping costs can rise up to $50 and more (which is a huge deterrence, at least for me).
Keeping the shipping cost low $3.99-$5.99 is a good standard, but can be higher depending on the item. If it is higher, then that’s where an estimated shipping calculator can be a good feature on your site. Or you might consider putting that shipping cost into the actual product itself, rather than slapping on a big shipping cost later on that’s based on global distance and product weight.