Content Optimizations That 28% of the Web Can Leverage to Drive Higher Brand Engagement
WP Engine today announced the launch of Content Performance, the company’s latest Performance Intelligence solution for marketers and publishers looking to drive higher brand engagement with greater agility through WordPress and greater insights into their entire WordPress content with this new offering.
While 78 percent of CMOs believe that custom content is the future of marketing, WordPress users are unable to take full advantage of the immense amount of data available for their websites, simply because today’s web analytics are not optimized for WordPress. Content Performance provides WordPress-optimized Google Analytics data Integrated directly into the WordPress admin dashboard.
“Today, WordPress powers 28 percent of the web and we believe analytics should include WordPress specific insights for marketers and publishers to understand how their content is performing and impacting business,” said Jason Cohen, Founder & CTO, WP Engine. “Content Performance fills this void by offering simple and accessible performance analytics customized to improve digital experiences for WordPress. As the latest addition to our Performance Intelligence suite of solutions, Content Performance helps further our promise to continuously develop the tools and insights our customers need to win online.”
With visual reporting based on the taxonomy of the customer’s WordPress site, Content Performance measures categories, authors, posts, and tags against nine Google Analytics metrics, including unique visitors, time on site, new users and bounce rate. With Content Performance, marketers, publishers, and agencies are left with customizable, actionable insights without having to analyze large amounts of data.
KEY BENEFITS:
- Unlock New Google Analytics Insights Tailored for WordPress: Gain accurate insights from Google Analytics data that automatically maps to the taxonomy of WordPress and access data at author and category levels
- Strengthen Content Strategy with Relevant Data: Easily zero in on content performance to understand which posts are driving the most engagement and traffic, measure author performance, and restructure your site to more effectively use tags and categories
- Maintain Your Content Production Workflow: Performance reports are accessible directly within the WordPress admin dashboard, enabling customers to quickly see WordPress-optimized data without custom code
- Engage Your Audience and Drive ROI: Increase reach and conversions by attracting new site visitors with popular content
“With the launch of its Content Performance service, WP Engine is adding a layer likely to advance customer expectations of a digital experience platform for WordPress. It also introduces a set of tools that begins to address the deeper requirements of the more complex enterprise and agency customers it is pursuing,” said Liam Eagle, research manager with 451 Research.”
“We use Google Analytics but the dispersed teams don’t have access to the main GA data. Even if they had access, it’s not the best use of their time,” said Bjorn Morton, Digital Development Manager, Herald-Tribune Media Group. “Having a solution like Content Performance that provides a quick snapshot of the data most relevant to content optimization is a strong value for us.”
“The data from Content Performance enables us to show how posts and categories are performing, track readership and report back to our advertisers and sponsors,” said Jeff Bernheisel, Director of Site Development, The Whiskey Wash. “It allows us to convey the opportunity to broaden content topics and more accurately track readership related to each category.”
Content Performance will be available for Business, Premium and Enterprise-level plan customers in the early part of the third quarter. For more information, visit wpengine.com/content-performance.
Google Technology Partner
WP Engine has broadened its partnership with Google in a number of important ways over the past few months – in payments, in infrastructure, and in analytics by building the Content Performance offering on top of Google Analytics. WP Engine is also proud to be a part of the Google Cloud Platform Technology partnership. The Google Cloud Platform helps bring fast performance to WP Engine customers through its well-provisioned private network, live migration technology, and the agility to quickly adapt to the evolving enterprise cloud requirements on WP Engine’s digital experience platform. Google Cloud Platform delivers high performance, auto-recovery, and reliability hosted on the same secure network that services Google’s own apps and services.
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