MyFitnessPal quickly grew to become the world’s largest nutrition tracker and the world’s largest food database, now featuring more than 5 million foods. The company’s blog, however, struggled to keep up with that fast success—traffic spikes would result in downtime and site crashes.
DOWNLOAD THE MYFITNESSPAL CASE STUDY NOW
“Every time we would send an email, the blog would go down,” said Tara-Nicholle Nelson, MyFitnessPal’s vice president of marketing.
To overcome those challenges, MyFitnessPal revamped its content marketing strategy and chose the managed WordPress hosting platform from WP Engine.
MyFitnessPal is now a world-class publisher and its blog drives an average of 12 million views per month. Nelson said the site is fast and reliable, and can withstand tremendous traffic spikes without an issue.
Read more about how MyFitnessPal uses WP Engine as its publishing platform of choice in this downloadable case study.
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