Welcome to Plugged In, where we take a look at some of the most popular WordPress plugins in various categories. This week, we look into the best WordPress plugins for A/B Testing.
If you run a site, it’s important to have information on your visitors. What kinds of people are buying your products or visiting your site? What audience aren’t you attracting? Why are some site visitors sticking around and others are leaving right away? Understanding how your site visitors’ react to various elements of your website and in what way to optimize the user experience can help improve conversion rates and drive your bottom line.
But how is it possible, with the exception of guessing, to know for a fact what your visitors respond to? That’s where A/B testing comes in hand. A/B testing put simply, means pitting two variations of your site against one another. In other words, it’s when you compare your original site (variant A) to a version to which you made changes based on assumptions about what you think would work better (variant B).
Later you can test the modifications against the current design and see what is the winner. Nothing is unable to be tested, so you can make informed changes to your whole landing pages, headlines, descriptions, calls to action, images, videos, colors, site layout, visitor flow, and more.
These A/B Testing plugins represent some of the best tools for testing and optimizing your website. So stop guessin’ and get testin’!
Neilo A/B Testing
This is the first solution designed and updated exclusively for WordPress, meaning no external code is needed. Neilo is compatible with WooCommerce so you can use the power of A/B testing to maximize your e-commerce potential. You can create alternative content for your pages and posts, test headlines, test widgets, and use appealing and informative heat maps to see what site visitors are up to.
Simple Page Tester
Simple Page Tester is perhaps the most simple and straightforward of all the A/B testing plugins. Split tests can be set up via the WordPress editor so no coding is needed. SPT follows Google Webmaster guidelines to ensure optimum SEO and works with Google Analytics to provide usable information about your visitors.
A/B Theme Testing
A/B Theme Testing allows you to compare two or more themes using Google Analytics and find the winner. You can run full-scale theme A/B tests, run content experiments, and A/B test against any goal set. A/B Theme Testing comes free with a WPMU DEV membership.
WordPress Landing Pages
If you are looking to use A/B testing solely for landing pages, the WordPress Landing Pages plugin is all you need. Use this plugin to run A/B or multivariate split tests on landing pages by cloning existing landing pages and running split tests on variations.
Is your favorite A/B Testing plugin not listed? Tell us about it in the comments!
Alyssa is a Content Specialist at WP Engine. If she’s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.
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