Welcome to “Plugged In,” where we take a look at some of the most popular WordPress plugins in various categories. This week we take steps to making your WordPress content quickly and easily viewable on Facebook via Facebook Instant Articles.
Content is usually created and designed with one goal in mind: that it is viewed and shared. When it comes to platforms for the most viewership success, Facebook is the most obvious answer. Facebook users rely on their newsfeed for the happenings in the news, lifestyle, entertainment and more.
However, content created and shared through a publisher’s website creates a time-consuming, frustrating experience for the average mobile viewer due to long load times and site redirection. Facebook instant articles (FBIA) are viewable directly from the Facebook platform making content load 10 times faster and increasing visibility. Since 25% of all Facebook users also use WordPress, various plugins have been created to help integrate Facebook Instant Article with any WordPress site. Check out our top 4 below!
Instant Articles for WP
This is the very first, OG FBIC plugin developed by Automattic, the parent company of WordPress. After installation, a menu will appear for users to connect to their Facebook and easily publish Instant Articles and see the status of each submission. Some plugins will need adjustments when working with Instant Articles for WP; the developers of this plugin have included a list of coding solutions for most popular plugins.
Facebook Instant Articles & Google AMP Pages
Take your FBIA up a notch with the ability to post content directly from WordPress as well as Google Accelerated Mobile Pages (AMP). This plugin comes equipped with full support for ads and analytics and is designed to significantly improve your NewsFeed ranking and achieve better overall SEO.
WordPress Instant Articles
WordPress Instant Articles creates an RSS Feed for your WordPress site to manage all your FBIAs in one place. This plugin is suited for someone consistently posting content and in need of organization; use the RSS feed to track credits and copyright information on each article and incorporate Jetpack Tracking, content tagging and audience network support.
LH Instant Articles
With LH Instant Articles, you don’t have to be a tech whiz to master the art of creating and posting Facebook Instant Articles. This plugin is very simple and straightforward and is perfect for the novice publisher. It is designed to support custom post types as instant articles, be easily customizable via filters and has the option to add analytics and tracking.
Did we miss your favorite Facebook Instant Article plugin? Tell us about it in the comments!
Alyssa is a Content Specialist at WP Engine. If she’s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.
INSTANT ARTICLES FOR WP is the best. I regularly use this plugin.