Sally McKenney’s baking blog, Sally’s Baking Addiction, quickly grew from a hobby site where McKenney would share recipes with friends to a booming business where the world seeks recipes for mouth-watering confections.
Today, sallysbakingaddiction.com boasts a sweet 7 million visitors per month and is McKenney’s full-time job (along with writing cookbooks and, of course, baking). When the site crashed for 10 hours on the eve of the Thanksgiving holiday, a time when traffic typically doubles as visitors clamor for the latest pumpkin pie recipe, McKenney turned to WP Engine.
According to McKenney, WP Engine saved her blog just in time for the Christmas baking season, another major traffic and revenue driver for sallysbakingaddiction.com.
With WP Engine, McKenney said she can focus on her business and doesn’t have to worry about the technical ins and outs of her site or what to do if something goes wrong. That, she said, gives her peace of mind and the confidence that her site can scale and grow to accommodate traffic spikes.
“WP Engine empowers me to focus on baking and writing for my blog, which has become a full-time job,” McKenney said. “Hosting Sally’s Baking Addiction with WP Engine allows me to follow my dream.”
Download this case study to read more about how WP Engine gives Sally’s Baking Addiction peace of mind.
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