It was long thought that dedicated IP addresses were the knight in shining armor for web-based brands and businesses. Articles outlined their myriad benefits–SEO improvements, SSL compatibility, email delivery, and protection from noisy neighbors–and made it clear that if you ran your business on the web, a dedicated IP address paved the way for online success.
DOWNLOAD OUR WHITE PAPER, ‘DEBUNKING THE MYTHS OF DEDICATED IP ADDRESSES,’ NOW
But as the web has matured, and technology has evolved, dedicated IP addresses have gone the way of hit counters and “under construction” pages. They’re now part of technology’s past.
Today’s modern web technologies make dedicated IP addresses essentially obsolete. The advent of intelligent search engines, proper authentication protocols, advanced encryption methods, improved email systems, and dynamic DNS have replaced the need for your website to have a dedicated IP address.
In this free white paper, we debunk these four common myths of dedicated IP addresses:
- For SEO purposes, I need a dedicated IP address
- If I share an IP address with another site and my “IP neighbor” does something bad, that can hurt me
- A dedicated IP address is required for SSL
- My email won’t be delivered without a dedicated IP
Download our free white paper, “Debunking the Myths of Dedicated IP Addresses,” now and learn how modern web technologies have made dedicated IPs unnecessary for online success.
It’s very much worth noting (before people read the paper) that point 4 – email deliverability – relies on you using a reliable 3rd party service for mail.
If you plan to, or currently, manage mail yourself (and lots of people do – me included) its worth noting that IP address is the primary way of blocking bad mail (as almost every email recieving server emply services like spamhous in the background) by the majority of mail providers. If you have a bad shared IP your mail will not be accepted by a lot of mail servers without you taking additional steps to verify its authenticity.
Small mail companies (and a few larger ones) do not employ any additional checks – like SPF or DMARCs – so if you manage mail yourself and are unlucky enough yo have a bad IP address, even if you do verify mail authenticity, your mail may still not be accepted by their servers.
The rest of the paper is good but that one section is completely misleading.
What if your hosting company requires a dedicated ip if you want SSL and have a small ecommerce site?
This is true for most shared web hosts. HostGator for example, requires a dedicated IP, for an SSL certificate.
I totally turns me off to have to click twice to read a white paper I might get something out of only to find I need to give you my name, address and company name just to read the information. It makes me feel you are just another “internet marketer” desperate to gather customers. Why not place your materials “front and center”?
I operate sites on Bluehost and Liquid Web. Think I’ll stay with them…..
Robert Allen
Great Wp Engine You cleared all my doubts about dedicated ip address.
Thumbs Up!