One of the best ways to grow your website is with an email subscription list. However, building one manually is time-consuming, and effective marketing is often tough.
Fortunately, WordPress email subscription and marketing plugins make this task simple and quick. You can create professional-looking emails from your WordPress dashboard, which will help you to grow your readership.
In this post, we’ll outline a few of the best WordPress email marketing plugins available. These will include a look at the pros and cons, as well as how to determine which is right for you!
Breaking Down the Best WordPress Email Marketing Plugins
Let’s begin by looking at each of the plugins in turn, beginning with an incredibly popular solution for many marketers.
MailChimp
MailChimp is one of the most popular email marketing platforms, and so is the plugin. There are a number of pre-built mobile-friendly and customizable sign-up forms, an extensive knowledge base, and a useful selection of add-on plugins available.
Price: The basic ‘New Business’ plugin is completely free. However, a more advanced ‘Growing Business’ with additional features is available starting at $10 per month. The highest tier MailChimp plan is ‘Pro Marketer’ is available at an additional $199 per month.
Pros: MailChimp is trusted, streamlined, impeccably supported and makes email design super easy.
Cons: If you are an advanced user looking to adjust any of MailChimp’s default settings, the buried data can complicate the process extensively. Also, adding native subscription forms to pages requires some CSS knowledge to master.
In our opinion, while MailChimp is versatile, it’s more suited to:
- Businesses.
- Consulting practices.
- Creative services.
- Marketing and advertising.
- Non-profit organizations.
With MailChimp, you can also enjoy peace of mind knowing you can easily scale your email requirements as your site grows.
SendInBlue
SendInBlue is an all-in-one email marketing plugin that includes various features to make email list building and management simple. It includes email statistics, automation, and a drag-and-drop email campaign builder. However, the featureset may be a bit complex for less advanced users.
Price: The standard version of SendInBlue is free. More advanced, feature-heavy plans range from Lite ($25 per month) to Premium ($66 per month). You also have the option of tailoring an ‘Enterprise’ plan to meet the needs of your business, with prices varying accordingly.
Pros: Comes with responsive email design templates, and outstanding real time tracking capabilities.
Cons: Not as beginner friendly as other options, and lacks certain third-party integrations.
As with many options on our list, SendInBlue can be used on almost any website, such as:
- Blogs.
- Service-based businesses.
- eCommerce websites.
- Non-profit organizations.
Best of all, the plugin is absolutely free up to 9,000 emails per month (great for small-to-medium sized businesses and blogs).
Sumo List Builder
Sumo is perhaps one of the most popular suite of tools available for WordPress, and offers email marketing, social sharing, and analytics tools. Using the built-in Smart Mode popup technology, you can adapt the list builder’s actions to fit your marketing needs.
There are also a selection of pre-made templates, customizable popup forms, and mobile display capabilities at your disposal – although there’s no ability to send emails using the plugin.
Price: The basic ‘Just Starting’ version of Sumo List Builder is completely free. Other plans include Professional ($24 per month), Small Business ($59 per month), and E-commerce ($199 per month). Custom options are also available for larger teams.
Pros: A super-simple interface, allowing you to tweak your list to meet your specific needs.
Cons: The more advanced plans of Sumo List builder are relatively expensive compared to other email marketing plugin solutions. What’s more, the free version of Sumo contains mandatory visitor-facing branding, and you’ll need to upgrade to remove this.
Sumo List Builder is suitable for any scale business or industry, such as:
- Marketing and advertising.
- Personal development and growth businesses.
- Non-profit organizations.
A final stand-out perk of Sumo List Builder is that it’s free up to 500 subscribers.
OnePress Opt-In Panda
Using OnePress Opt-In Panda, you can connect with your website visitors in a whole new way by integrating it with your favorite email solution. With the built-in analytics options, you can improve the types of content you deliver by tracking user interactions and response rates.
You also have the ability to lock premium content. However, the variety of settings may make it overwhelming for beginners.
Price: The lite version of Opt-In Panda is free. Purchasing a regular licence for implementing the complete version of Opt-In Panda will set you back $23.
Pros: Is extremely developer friendly, optimised for mobile devices, and loads ultra fast.
Cons: Doesn’t offer the advanced analytical features boasted by some of the other plugins we’ve featured. The support system has also received mixed reviews.
As with the other options on our list, this plugin can be used in almost any industry. It can also be used to deliver a variety of content, such as:
- Informational newsletters.
- eCommerce promotions and offers.
- Blog recaps.
- Case studies.
The plugin is fairly versatile, and can be readily implemented into just about any e-commerce site.
ALO EasyMail Newsletter
ALO EasyMail Newsletter is a newsletter plugin that enables you to collect email subscribers and send newsletters from your WordPress dashboard. There’s options for batch sending, importing and exporting subscribers, and an ability to track open rates (although only basic analytics).
Price: Completely free.
Pros: The plugin lets you to rapidly import and export registered user data from a CSV file. It also makes the process of managing, adding, and deleting subscribers super simple.
Cons: Is fairly minimal, and doesn’t present much by way of analytics or scalability.
As the most basic option on our list, this is best suited for small operations, including:
- Personal blogs
- Small businesses
Though the plugin is completely free, you may want to opt for something more full-featured
OptinMonster
Similar to OnePress Opt-In Panda, OptinMonster is not a standalone email newsletter service. Instead, it’s a popup tool that enables you to use practically any newsletter provider on your site alongside its own features. There are advanced analytics to browse, although there’s no ability to send emails using the plugin.
Price: After the free version, the ‘Basic’ OptinMonster plan is available at $9 per month. Also available is the more advanced ‘Plus’ plan ($19 per month) and ‘Pro’ plan ($29 per month).
Pros: Allows you to rapidly test multiple versions of your signup form, which is extremely conducive to site scalability. OptinMonster is also to setup and customize according to your business needs.
Cons: Both the free and ‘Basic’ versions of OptinMonster are fairly limited. You will need to invest more to reap the full benefits of the plugin.
Similar to Sumo List Builder, OptinMonster can be used by operations of any size. For example:
- Personal bloggers.
- Businesses of any size.
- Non-profit organizations.
To use the plugin, you must have an OptinMonster account.
Newsletter
Newsletter is an solution that lets you build your list and send out emails all from your WordPress dashboard. There’s an advanced tracking option, drag-and-drop email composer, and a number of extensions to help enhance the functionality. However, for larger mailouts, you may have to use the Amazon SES add-on.
Price: In addition to the free version, there are two premium plans for the Newsletter plugin suited for more specific applications. These are ‘Blogger’ ($45) and ‘Agency’ ($129).
Pros: Gorgeous, easy-to-customize email templates and subscription widgets. Newsletter also offers free extensions for archiving, as well as locking premium content.
Cons: The plugin will utilise your webhost to send emails, which can pose potential issues depending of the restrictions of the host provider.
In our opinion, Newsletter may not be suited for larger websites. As such, you may find it most effective for:
- Personal blogs.
- Small-to-medium sized businesses.
- Community event websites.
Finally, the plugin is free, but you can upgrade to a premium plan starting at $45 per year.
Remarkety
Built specifically for WooCommerce, Remarkety is an email marketing automation tool you can use alongside the powerful shopping cart plugin. It offers behavior tracking, A/B testing, personalized emails, and customer segmentation.
Price: In addition to the free version, there are more advanced plans available for Remarkety. These range from Basic ($25 per month) to Professional ($800 per month).
Pros: Lets you effortlessly segment customers according to their behaviour, and customize target email campaigns accordingly.
Cons: This is of the priciest options featured on the list, with the free version offering only a handful of capabilities.
As this plugin is dedicated to WooCommerce users, the websites that will find this most useful include:
- Physical and digital product shops.
- Service websites.
It should be noted that Remarkety does offer a 14-day free trial.
Leadpages
As the name suggests, this powerful and flexible plugin allows you to build lead-generating landing pages, email, automated texts, and more. It offers a gorgeous array of mobile-friendly templates to choose from, which can be further filtered according to your industry and campaign type. Options for adding lead-capturing pop-ups, as well as simplified built-in payment forms are also available.
Price: There are three paid plans available for Leadpages. These include ‘Standard’ ($25 per month), ‘Professional’ ($48 per month), and Advanced ($199 per month).
Pros: Makes it incredibly easy to generate gorgeous and impactful landing pages, as well as advanced analytics that can help you better inform your marketing campaign. There is also a broad swathe of freedom for creating interactive Call To Action (CTA) buttons.
Cons: No options are available for implementing live chat features.
Due to the array of advanced features included with Leadpages, it is best suited for:
- Large-scale online publications with content limited to subscribers.
- Just about any e-commerce business, or promotional site (photography, e-book publishing, etc).
As yet, there are no free versions of Leadpages available. However, the score of features and capabilities offered by the plugin more than makes up for this.
SendPress Newsletters
SendPress Newsletters is an alternative to some of the more popular email newsletter services, and integrates with your web host or Gmail account. There’s also an Auto Cron feature, statistics tracking, and customizable newsletter templates (although there’s no HTML editor option).
Price: There are four paid plans available for SendPress Newsletters. These range from ‘Personal’ ($39 per year) to ‘Developer’ ($399 per year).
Pros: Quality security auditing, unlimited subscriber capabilities, and the ability to effortlessly sync WordPress roles in conjunction with your newsletter.
Cons: As it uses your web host’s mailing service or Gmail, it may not be suited for large volumes.
SendPress is best used for:
- Personal blogs.
- Small businesses.
- Non-profit organizations.
The plugin is free, but limited. You can upgrade to pro starting at $39 per year.
MailPoet 3
MailPoet 3 is the third version in the series, and is one of WordPress’s original email newsletter plugins. It includes a drag-and-drop email editor, integrates with Google Analytics, and also works with WordPress Multisite.
Price: If you want more features than the free version offers, you can choose either the ‘Premium with Sending’ plan ($10 per month) or ‘Premium Only’ plan ($99 per year).
Pros: Gorgeous and responsive email templates, as well as the option to send emails via MailPoet’s own sending service.
Cons: Limited translations are available, and multisite mail services are not officially supported.
You can use MailPoet 3 within any industry, and it can be used to send various types of content including:
- Blog post recaps.
- Case studies.
- Videos and interactive content.
The free plan allows up to 2,000 subscribers, while premium plans start at $10 per month.
Which Email Subscription and Marketing Plugin Suits Your Business?
Ultimately, there are five plugins we can recommend, each earning an A grade from us:
This is because they all share one feature – advanced tracking and analytics – that’s crucial for proper lead segmentation.
MailChimp and SendPress Newsletters are next, earning a B grade. The former is one of the more popular plugin options offering Google Analytics integration and a mobile-friendly interface. However, its basic features are not as robust as other options. The latter has a decent free tier, though it’s less flexible as other solutions.
Our C grade choices have more limited email subscription capabilities – Sumo List Builder and Remarkety. As a basic list-building tool, Sumo List Builder doesn’t enable you to send emails. This is similar to OptinMonster, but with less features and a limited free subscription plan. As for Remarkety, it can only be used with WooCommerce, so applications are limited.
Last on our list is ALO EasyMail Newsletter. This completely free plugin offers the most basic features of all of our inclusions, which has earned it a D grade.
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